Posts Tagged ‘ Charles Duhigg ’

More on consumer surveillance

February 21, 2012

In a previous post I described a new technological approach to track consumer behavior, utilizing data from security surveillance cameras and outlined some of the ethical issues that arise from the use and abuse of this technology. A recent NYT article (How Companies Learn Your Secrets by Charles Duhigg) adds valuable insight to the issue. Duhigg outlines the conversations he had with Andrew Pole, one of the leading statisticians of Target, the second largest retailer in the United States, focusing on Target’s interest in identifying pregnant female costumers to be able to specifically target them with advertisements. Though I recommend reading the…

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