Posts Tagged ‘ Prism Skylab ’

Consumer surveillance

February 7, 2012

Until recently brick-and-mortar businesses have looked upon on-line operations like Amazon with envy because the latter have something that the traditional business do not–an easy and legal way to track consumer behavior and conduct market research. While many proposals have been put forward, none of them have been entirely effective, appropriate (RFID tracking, Payback/Loyalty Systems) or legal (METRO Loyalty card). But recently a new technological approach has been introduced by Prism Skylabs, utilizing the data from security surveillance cameras to track consumer behavior. On their website they state that: Prism Skylabs’ goal is to transform the world’s multi-hundred billion-dollar camera network…

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